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We develop marketing and communication ideas and strategies in order to establish sustainability as a brand and corporate value, and to grow and preserve business for the future.
We integrate our communication and sustainability know-how by cooperating with strategic partners, experts, research centres and non-governmental organizations.
We integrate our communication and sustainability know-how by cooperating with strategic partners, experts, research centres and non-governmental organizations.
Sustainability is the ability of a natural, social and economic system to thrive over time. Today it is the main challenge that society and business are facing all over the world.
A cultural change that cannot be put off seeing the epochal changes we're assisting: the economic and energy downturn, climate change, impoverishment of resources, and growing social inequalities.
Sustainability offers new values of reference for transforming our economic and social models. Its philosophy reflects a changed concept of excellence that finds an ideal potential for development in Italy - for its cultural refinement, process authenticity and respect for traditions.
Modern consumers are increasingly careful about the quality of the products and services they buy and increasingly find themselves in the balance between the physical and emotional pleasure of consuming and the awareness of the effects of their actions.
Sustainability is a reflective attitude to them. It's not ethical. It's pragmatic.
As for design, fashion and culture, and in general for all the players that have their reason for being in their ability of raising emotions, sustainability is becoming a source of inspiration for a new frontier of creative production.
Sustainability principles show companies the way to tackle advanced change processes that are able to combine development and social and environmental wellbeing, tradition and innovation, as well as growing their competitiveness and profitability.
The new role of marketing and communication is to translate the value of sustainability into brand and corporate value. This is greenbean's challenge.
A cultural change that cannot be put off seeing the epochal changes we're assisting: the economic and energy downturn, climate change, impoverishment of resources, and growing social inequalities.
Sustainability offers new values of reference for transforming our economic and social models. Its philosophy reflects a changed concept of excellence that finds an ideal potential for development in Italy - for its cultural refinement, process authenticity and respect for traditions.
Modern consumers are increasingly careful about the quality of the products and services they buy and increasingly find themselves in the balance between the physical and emotional pleasure of consuming and the awareness of the effects of their actions.
Sustainability is a reflective attitude to them. It's not ethical. It's pragmatic.
As for design, fashion and culture, and in general for all the players that have their reason for being in their ability of raising emotions, sustainability is becoming a source of inspiration for a new frontier of creative production.
Sustainability principles show companies the way to tackle advanced change processes that are able to combine development and social and environmental wellbeing, tradition and innovation, as well as growing their competitiveness and profitability.
The new role of marketing and communication is to translate the value of sustainability into brand and corporate value. This is greenbean's challenge.
We help organisations to identify, undertake and give value to a sustainability route with the aim of creating value and revenue, quality of life and innovation.
Sustainability Road Map
An in-depth knowledge of social and market dynamics allows us to elaborate the right approach - a Road Map - with our Clients and partner organisations, so that sustainability principles meet all the expectations of any stakeholder within the company (employees, opinion leaders, consumers and clients, suppliers, local communities, bodies and organizations, NGO's).
Stakeholder Engagement
We develop communication projects in order to set sustainability as a brand and corporate value. We elaborate strategic concepts, the most appropriate media contents and strategies for communicating and involving the company's stakeholders, with the aim of generating credibility and growing a brand's reputation.
Analysis and assessment, public relations, advertising & branding, events or experiential marketing, digital communication, internal communication, measuring and reporting: these are the levers and services we adopt to promote the vision, objectives and results set by the sustainability route we have undertaken with our Client.
Sustainability Road Map
An in-depth knowledge of social and market dynamics allows us to elaborate the right approach - a Road Map - with our Clients and partner organisations, so that sustainability principles meet all the expectations of any stakeholder within the company (employees, opinion leaders, consumers and clients, suppliers, local communities, bodies and organizations, NGO's).
Stakeholder Engagement
We develop communication projects in order to set sustainability as a brand and corporate value. We elaborate strategic concepts, the most appropriate media contents and strategies for communicating and involving the company's stakeholders, with the aim of generating credibility and growing a brand's reputation.
Analysis and assessment, public relations, advertising & branding, events or experiential marketing, digital communication, internal communication, measuring and reporting: these are the levers and services we adopt to promote the vision, objectives and results set by the sustainability route we have undertaken with our Client.
We apply the "design culture" to communication, an approach - that we have defined as designing communication - and which brings together sensibilities and people from different domains, and puts in the heart of the development of each new idea our reference framework:
Credibility
reputation is the biggest asset companies have
Relevance
value stems from real needs rather than from ephemeral wishes
Creativity
being different is the basis for any innovative project
Engagement
without people's contribution there is no growth or development
Credibility
reputation is the biggest asset companies have
Relevance
value stems from real needs rather than from ephemeral wishes
Creativity
being different is the basis for any innovative project
Engagement
without people's contribution there is no growth or development
We believe in:
Enthusiasm
the enthusiasm of working for something we like and spending our experience to offer our clients added value and positive energy. The enthusiasm of working with and among like-minded people we share the same values with.
Creativity
in defining new contexts and developments; in identifying opportunities and risks.
Commitment
towards our clients, our company and the community where it operates.
Ambition
our clients' success is our success. It is also contributing to a social renaissance.
Enthusiasm
the enthusiasm of working for something we like and spending our experience to offer our clients added value and positive energy. The enthusiasm of working with and among like-minded people we share the same values with.
Creativity
in defining new contexts and developments; in identifying opportunities and risks.
Commitment
towards our clients, our company and the community where it operates.
Ambition
our clients' success is our success. It is also contributing to a social renaissance.
We've just started up and this section can only be under construction.
Soon we would like to complete it with the names of companies that, no matter what size they are, want to achieve a position of social and environmental leadership; grow and keep high corporate/brand reputation and value; re-establish their competitive advantage; respond to stakeholders and interest groups' pressures; reduce growing costs related to their environmental impact.
We would like to work with people like us, who believe that sustainability means power for innovation and change. For a better present and future.
Soon we would like to complete it with the names of companies that, no matter what size they are, want to achieve a position of social and environmental leadership; grow and keep high corporate/brand reputation and value; re-establish their competitive advantage; respond to stakeholders and interest groups' pressures; reduce growing costs related to their environmental impact.
We would like to work with people like us, who believe that sustainability means power for innovation and change. For a better present and future.
Sissi Semprini
sissi@greenbean.it
+39 349 7665882
Silvia Napolitano
silvia@greenbean.it
+39 347 4436035
Alessio Alberini
alessio@greenbean.it
+39 347 3168482
